en.Wedoany.com Reported - Amazon has added a generative AI feature to its US shopping app. When users enter content in the search bar, the app displays AI-generated product images. Currently, this feature is only available for the clothing and home goods categories, and the displayed product images are all AI-generated and do not actually exist. Clicking on an image redirects users to similar products in Amazon's catalog, and sometimes shows AI-generated clothing and accessory combinations that cannot be directly ordered.

The new feature also includes a visual search tool, allowing users to point their phone camera at real objects to search. This tool is named Amazon Lens Live, inspired by Google Lens, and supports highlighting parts of an image by circling them, as well as entering text to specify conditions such as color or brand for focused searches. Additionally, when users find a desired product, the shopping app inserts links to more similar items.

In terms of AI assistants, the shopping AI assistant Rufus has been replaced by Alexa for Shopping. The new assistant can answer user questions about product usage, such as methods for removing stains, while simultaneously promoting corresponding cleaning products.

Amazon told heise online that the new AI services in the shopping app are currently only available in the US and only support English. Other countries and regions will be added gradually, but the company has not disclosed a specific timeline.

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