en.Wedoany.com Reported - Meta has announced that its customer support AI bot, now called Meta Business Agent, is available globally on WhatsApp. The product has undergone nearly two years of testing for AI-powered customer support in WhatsApp Business in countries such as India and Mexico.

Meta stated that the AI agent can answer customer questions, recommend products, book services, screen sales leads, and transfer inquiries to human customer service representatives when necessary. The bot is also available for Instagram direct messages. Meta is testing a feature that allows the Business Agent to provide daily briefings of overnight chat records and output insights. This feature is currently being tested on some accounts in WhatsApp Business, Instagram Pro, Messenger, and Meta Business Suite.

Meta plans to add new features to the Business Agent, including market research, product feature highlighting, user calendar management, and connection tools to extract competitive intelligence. Additionally, the company is developing a platform that enables large enterprises to create custom agents, which can connect to systems such as Shopify, Zendesk, and Shopee. Furthermore, when users search for a business or share contact information in a chat, the agent can display business information. Meta plans to charge businesses by including the AI agent in certain tiers of the WhatsApp Business Premium subscription. Large enterprises will pay agent fees based on the number of tokens they use. This business is crucial for WhatsApp, which has long relied on companies paying for messaging and click-to-chat WhatsApp ads.

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