Brazil's Generative AI Course Registrations Surge 617% in One Year
2026-06-08 09:16
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en.Wedoany.com Reported - Anthony Salcito, Senior Vice President and General Manager of Enterprise at Coursera, noted that in the context of accelerating technological change, lifelong learning has become an inevitable trend, with retraining spanning entire careers. According to data from the World Economic Forum, approximately 40% of core workforce skills will change or become irrelevant by 2030.

Coursera leader Anthony Salcito

Salcito, who has over three decades of experience in technology education and previously served as Vice President of Global Education at Microsoft, stated that data from the global online learning platform Coursera shows a 617% increase in registrations for generative artificial intelligence courses in Brazil within one year, with the platform hosting approximately 7 million Brazilian users. Registrations for related courses among corporate learners grew by over 200%.

Among all skill growth segments, skills such as SQL Server, data processing, and data-driven decision-making saw year-over-year growth of nearly 300%. In addition to technical skills, market demand for three interpersonal skills—decision-making, critical thinking, and leadership—continues to rise. Salcito emphasized that no AI adoption strategy can succeed without investment in people, and the true competitive advantage lies in having a highly skilled workforce. He recommended collaboration among governments, businesses, and university systems to formulate digital policies and drive workforce retraining.

Regarding the impact of AI on the job market, Salcito believes that technology will transform and create more job opportunities. He also introduced the concept of micro-credentials—small certificates that can be completed in a day or a few days to demonstrate specific skills. Micro-credentials complement degrees, helping employers identify job-ready individuals and build personalized learning pathways. As the pace of skill change accelerates, the importance of continuous retraining and micro-credentials will increasingly grow.

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