en.Wedoany.com Reported - Stellantis is pushing the Ram Rampage from Brazil into the U.S. market, planning to use this compact pickup to fill a gap in the brand's presence in the world's key pickup market. The Rampage is the first Ram model developed and produced outside North America, currently on sale in Brazil, with plans for localized production in North America.
In the U.S. market, Ram currently does not compete in the compact pickup segment, which is dominated by the Ford Maverick (155,051 units sold in 2025) and the Hyundai Santa Cruz. Stellantis believes the Rampage can fill this void, generating new revenue as the group restructures its global strategy. This decision is tied to Stellantis' plan to invest €60 billion by 2030, with €36 billion allocated to brands and products, 60% of funds focused on products and brands, and 40% on global platforms, engines, and artificial intelligence. The group plans to launch 60 new models and updates for 50 existing ones. Ram is among the brands receiving the largest share of investment, with approximately 70% of brand and product resources concentrated on Jeep, Ram, Peugeot, and Fiat.
Herlander Zola, President of Stellantis South America, told Forbes Brazil that the Rampage is a success story in South America. Combining sales of the Fiat Toro and Ram Rampage, Stellantis has achieved a dominant position in the Brazilian market. He revealed that North American operations initially believed small pickups lacked strength in the U.S. market, but the performance of competitor Ford Maverick changed that perception, leading Stellantis to recognize potential in both Mexico and the U.S. Details regarding factories, engines, and the degree of similarity to the Brazilian pickup have not been fully finalized, but Zola confirmed that the North American production model is based on the same project as the Brazilian version. He stated: "Previously, everyone went to the U.S. to learn how to build the Jeep in Pernambuco. Now, Americans will go there to see the Rampage."
The Rampage was launched in 2023 in Goiana, Pernambuco, Brazil, built on the Small Wide platform shared with the Jeep Compass, Renegade, Commander, and Fiat Toro. The model destined for U.S. production is based on the product conceived in Brazil. This platform also exists in Mexico, facilitating internal synergies within Stellantis. Ram has already registered the Rampage patent in the U.S., and the model has also been showcased in Europe, previewing Rebel and R/T versions at the 2025 Fieracavalli trade fair, aiming to validate the commercial potential of a compact, high-end lifestyle pickup positioned between SUVs and traditional pickups.
In the Brazilian market, the Rampage has entered the 2027 model year, with the main highlight being the 2.0 Turbo Hurricane 4 Flex engine, marking the first time a Ram pickup offers a flex-fuel powertrain. This engine, available in Laramie and R/T trims, delivers 272 hp and 400 Nm (40.8 kgfm) of torque when running on gasoline or ethanol, remaining the most powerful in its segment. The flex-fuel system was developed by Stellantis' South America Technology Center, with specific preparations for biofuels. The improvement package includes adjustments to the turbocharger, fuel pump, engine electronic control unit, fuel injectors, exhaust valves, spark plugs, intake manifold, and cylinder head, along with the addition of a dedicated ethanol sensor. Additionally, the lineup continues to offer the 2.2 Turbodiesel engine, producing 200 hp and 450 Nm (45.9 kgfm) of torque, available in Big Horn, Rebel, and Laramie trims.
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