en.Wedoany.com Reported - Toyota Tsusho announced the establishment of a new company, "Toyota Tsusho Manufacturing Laos Co., Ltd. (TTML)," in Laos to produce and supply vehicles for the domestic market. The company will implement phased investments in equipment and human resources, with production scheduled to begin in April 2028.

Toyota Tsusho has been operating as an authorized dealer in Laos since September 2018, taking over Toyota Motor Corporation's sales operations in the country. In recent years, the Lao new car market has expanded annually alongside population growth, and demand is expected to increase further due to economic development and motorization. However, the existing import-based supply system faces challenges in price competitiveness and stable supply, leading the company to recognize the need for a localized production system tailored to local demand. TTML will adopt a production model using imported parts and local assembly, leveraging Toyota Tsusho's experience in vehicle assembly accumulated in Asia, the Middle East, Africa, and other regions.

TTML plans to achieve an annual production volume of over 5,000 units after launch, primarily manufacturing models such as the Hilux (pickup truck) and Fortuner (SUV). This will ensure stable supply while maintaining local price competitiveness, and aims to create approximately 150 local jobs. The company will leverage Toyota Tsusho's comprehensive strengths in procurement, logistics, production management, sales, and after-sales service, covering the entire process from parts procurement to assembly, sales, and service through integrated operations. This will build an efficient and stable value chain to expand its market share in Laos.

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