en.Wedoany.com Reported - Physical AI is injecting new vitality into India's IT and business process outsourcing (BPO) industry. In Bengaluru, known as the "Silicon Valley of India," a new type of data collection work is emerging: workers wear cameras on their heads to record their actions, earning about 300 rupees (approximately $3) per hour of video footage. These recordings are processed and used to train AI systems, enabling robots to learn to perform the same tasks.

Physical AI aims to endow machines with the ability to understand and act in the real world. Its learning process stems from extensive observation of human actions. Cameras capture movements, sensors track motion, and machines record the behavior of devices in real-world environments. Indian IT and BPO companies are being hired to collect, validate, and organize this data, providing material for training intelligent machines. HCL Tech stated in its third-quarter press release, "We see continued growth in AI-driven solutions such as physical AI, i.e., robotics, AI factories." A survey by French tech company Capgemini shows that 79% of organizations are already engaging with physical AI.

Nataraj Balasubramanian, CEO of Nasdaq-listed Braiin Limited, noted that traditional BPO services have thin profit margins because providers primarily compete on cost. In contrast, physical AI work involves specialized knowledge, allowing companies to charge higher fees and build long-term client relationships. He warned that Indian companies should avoid becoming low-end data annotation vendors, stating, "The real profit lies in controlling more process stages, from data collection to model-ready datasets."

Multiple Indian tech companies are shifting toward higher-value services in the physical AI domain. HCL Tech recently signed a contract with an airline to support its air cargo operations and launched its own AI platform "TraceX" for manufacturing, used for real-time tracking of pharmaceutical inventory and monitoring robot movements in warehouses. Tata Consultancy Services (TCS) has become one of the most active players in this field, collaborating with French research institute CEA to develop solutions and opening an innovation center in Michigan, USA, for clients to explore related technologies. TCS Chairman N. Chandrasekaran stated that the company may eventually have as many AI agents as human employees (currently over 500,000).

Wipro has reached an agreement with Norway's Kongsberg Digital to develop AI-driven digital twins for energy and utility companies. Specialized providers such as Tech Mahindra and LTIMindtree are also expanding capabilities in areas like smart factories, industrial automation, connected devices, and engineering services.

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