en.Wedoany.com Reported - Mack Trucks is set to further expand and optimize its lineup of trucks and tractors in the coming months, a plan disclosed by its parent company, Volvo Group, on June 10.

Since Mack launched its flagship Class 8 highway tractor, the Pioneer, in April 2025, the truck manufacturer's model overhaul has accelerated. During Volvo Group's 2026 Capital Markets Day, the Swedish parent company stated that the renewal of its highway and vocational vehicle series will be completed by 2027, with more new models or upgraded versions set to debut. Over the past year, Mack has refreshed the Granite and Anthem, and added the Pioneer and Keystone models.

Volvo Trucks President Roger Alm and North American Truck Business Head Stephen Roy delivered speeches at the event in Eskilstuna, Sweden, stating that the overhaul is yielding expected returns on brand investment. "The core business is moving in the right direction," Roy said. "But the long-haul segment accounts for 43% of the U.S. and Canadian heavy-duty truck industry, and we were barely present there. The good news is that with the launch of the Pioneer and the new Anthem last year, we now have products to enter that market."

According to Volvo Group data, Mack's market share in various North American segments in 2025 was: 13.7% in vocational vehicles, 11% in regional haul, and 1.6% in long-haul. Mack and its parent company expect the Pioneer, with a more aerodynamic design than the pre-refresh Anthem, to help reverse its weak position in long-haul transport. Volvo Group CEO Martin Lundstedt described the long-haul highway truck market in North America in 2025 as "a segment where Mack is virtually absent."

"We need more new customers to expand market share; relying solely on existing customers won't achieve this," Alm told analysts and investors in Eskilstuna, the headquarters of Volvo Construction Equipment. The company stated that about 45% of Pioneer sales and orders come from new customers. "This is a very good sign that the Pioneer and Anthem will be highly successful," Roy added.

Mack's ambitions for new and refreshed models will be supported by a new plant in Monterrey, Mexico. The 1.7 million-square-foot facility, with an investment of $700 million, will produce trucks for Mack and its sister company, Volvo Trucks North America (VTNA). VTNA President Peter Voorhoeve told Transport Topics in March that production lines are expected to start in July. VTNA will receive products from the Monterrey plant for export to the U.S. and Canada, while Mack's products will cover Mexico, Latin America, the U.S., and Canada. According to the presentation, the expansion will also support a doubling of Mack's export business to Central America, South America, and the Caribbean. Volvo Group specified that Mack will focus on three key markets: Mexico, Chile, and Colombia. "These are very mature, high-quality markets with strong fleets actively investing in new and sustainable technologies," Roy said.

Roy, who will be succeeded by Wilson Lirmann in August, added: "This is an area we are very excited to return to. We had a strong presence in export markets in the past, and we have now selected about 18 countries as key targets for development."

Additionally, Volvo Group has set a target to capture 25% of the North American heavy-duty truck market by 2030, announced at the previous Capital Markets Day in November 2024 in Dublin, Virginia. Of this, VTNA is expected to contribute 15%, and Mack 10%. According to Omdia Automotive data, VTNA held 9.1% of U.S. Class 8 retail sales in 2025, while Mack held 8.7%. "Entering the second half of 2025, momentum continued to strengthen, with market share reaching 9.3%," Roy told analysts and investors. "Entering 2026, we still see good growth momentum in market share." Orders for the Keystone model will open at the end of the third quarter of 2026, replacing the Pinnacle model in Mack's vocational vehicle series—which was launched in 2006 to replace the Vision. Orders for the improved Granite are planned to open in the second half of 2026.

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