en.Wedoany.com Reported - Do it Best Group has entered into a long-term strategic partnership with The Sherwin-Williams Company, aimed at strengthening the future development of paint business for Do it Best members and True Value retailers. This collaboration combines Do it Best Group's brand ownership, retailer relationships, and channel expertise with Sherwin-Williams' manufacturing capabilities, innovation, and supply chain support.

Under the agreement, Do it Best Group will retain ownership and management of the EasyCare and Best Look paint brands, including quality standards, marketing, promotions, and commercial management. EasyCare will continue to be exclusively available to True Value retailers, while Best Look will remain exclusive to Do it Best members.

Sherwin-Williams will be responsible for manufacturing EasyCare products and will continue producing Best Look products, thereby providing greater long-term production continuity and operational resilience.

The agreement also includes Sherwin-Williams' acquisition of the Majic and Shur-Line brands, with exclusive rights reserved for Do it Best and True Value retailers within the independent and private-label hardware channels.

Dan Starr, CEO of Do it Best Group, stated that this partnership allows the company to maintain control over its brands and retailer experience while introducing the scale and innovation capabilities of a global leader in the paint industry. This is a forward-looking move that strengthens its delivery capabilities in the paint category.

Todd Rea, President of Sherwin-Williams' Consumer Brands Group, expressed pride in expanding the relationship with Do it Best Group and committed to supporting the continued growth of these important brands and the retailers they serve.

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