en.Wedoany.com Reported - AkzoNobel has partnered with The Walt Disney Company to launch a new paint collection in the European market, transforming classic characters from Disney, Marvel, and Star Wars into home color schemes.
The collaboration was unveiled at an industry event in Amsterdam. The paint collection features 16 character-inspired palettes, each consisting of two carefully selected shades derived from beloved characters from Disney, Pixar, Marvel, and Star Wars. AkzoNobel aims to leverage the emotional impact of color to help consumers bring the energy of their favorite characters into their homes.
Characters inspiring this collection include those from Disney's Frozen, The Lion King, Moana, Bambi, and Winnie the Pooh; Disney and Pixar's Toy Story; The Mandalorian and Grogu from the Star Wars series; and Marvel heroes such as Captain America, Iron Man, and Spider-Man. The availability of character-inspired colors varies by market.
The paint collection will be rolled out in phases across Europe, the Middle East, and Africa (EMEA). Poland will be the first market to receive the full collection, launching in July under the Dulux EasyCare range. The UK and Ireland will follow in October, while launches in the Netherlands and Belgium are planned for the first quarter of 2027. Release dates for other EMEA regions have not yet been announced.
Daniel Geiger Campos, Director of Decorative Paints at AkzoNobel, stated that this collaboration brings together two global leaders in creativity and innovation, helping people connect with a range of beloved characters to bring joy and inspiration into their homes. Sonia Samra, Vice President of Fashion and Home for Disney Consumer Products (DCP) in Europe, the Middle East, and Africa, added that color is a powerful component of creative storytelling, and this paint collection, inspired by characters, will bring their energy into people's homes.
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