en.Wedoany.com Reported - Germany's century-old paint brand Caparol (德爱威) was awarded the "SACHON Top Brand Award" by W.Sachon Verlag, a renowned German professional publishing institution, in June 2026. Coinciding with the 75th anniversary of W.Sachon Verlag, this award is specifically granted to outstanding brands that have long been known for their exceptional quality, continuous innovation, and user value creation.
Caparol is a core brand under the German DAW SE Group, headquartered in Germany, and is a significant driving force in the German architectural coatings sector. W.Sachon Verlag is a highly influential professional media publishing institution in the German painting and coating industry, owning authoritative industry media such as "Maler und Lackierermeister" (Painter and Coating Master). This magazine has the highest subscription circulation among similar professional publications in Germany and is also the official journal of the German Federal Association for Color Design and Building Protection, as well as several state-level painting and coating trade associations.
During the award ceremony, the judging panel specifically noted: "For decades, Caparol has consistently represented innovation strength, outstanding quality, and a close, deep-rooted partnership with professional craftsmen." Caparol adheres to the brand philosophy of "centered on professional applicators," focusing on the experience and needs of professional applicators in practical use, from product development and process innovation to service support. Sandra Güntner, Head of Marketing Communications for the German professional business market, stated: "The foundation of brand strength comes from the long-established trust relationships with our extensive professional customers and partners."
This award is not only a recognition of Caparol's product quality but also a full affirmation of the brand's long-term commitment to a professional positioning and sustained investment in brand building. In recent years, through brand communication activities such as "Feel the Power of Caparol," Caparol has continuously conveyed its core brand values of "reliability, professionalism, innovation, and partnership" to the market. From the German domestic market to the Chinese market, Caparol has always been driven by innovation, grounded in quality, and connected through professional services, growing together with the industry. This award further solidifies Caparol's leading position in the German architectural coatings field.
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