en.Wedoany.com Reported - RePurpose Global has launched a packaging simulator designed to help consumer goods brands model the real-time impact of every packaging decision, replacing manual spreadsheet analysis that could take months and enabling one-click scenario comparisons. The tool was developed by RePurpose Global, a packaging compliance and sustainability platform.
Under California Senate Bill 54, brands selling packaged products in the state must submit independent source reduction plans by August 1. Brands need to model, document, and submit defensible plans for five approved source reduction pathways, including material switching, lightweighting, post-consumer recycled (PCR) content, elimination, and reuse or refill. RePurpose Global stated that without the right tools, modeling source reduction scenarios could take months, and plans based on incomplete data may be rejected by regulators.
New York-based RePurpose Global said that through the packaging simulator, brands can submit 2023 baseline data, input planned packaging changes, and instantly predict the impact of these changes on extended producer responsibility (EPR) fees, California recyclability, material footprint, PCR weight, and plastic composition on the same platform. For existing customers, baseline data is already archived.
"Tools like the packaging simulator are critical because they give brands clear visibility into compliance impacts before decisions are locked in," said Leo Chao, Creative Director at Zenpack, a packaging design partner of RePurpose. "But data alone won't change the packaging system. What matters is how quickly these insights translate into real redesigns—covering materials, structure, and manufacturing. When that connection is tight, compliance becomes an opportunity, not just a cost."
RePurpose claims that early users have already noted the simulator's value beyond EPR fee modeling, particularly its ability to forecast multi-year fees based on implementation timelines, providing sustainability teams with the business case data needed internally.
"California's S.B. 54 is the most important packaging regulation for the U.S. consumer goods industry this century, and most brands are still trying to tackle it with tools not designed for the job," said Manika Doshi, CEO of RePurpose. "The packaging simulator changes that. For the first time, brands can see the real impact, risk, and return on investment of their packaging decisions before making them—across every pathway, every SKU, and every upcoming deadline. This isn't just about August 1. Source reduction reporting will be an annual requirement through 2032. To measure year-over-year progress, we built this tool to grow with that reality."
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