en.Wedoany.com Reported - AppsFlyer, a mobile attribution and marketing analytics platform, announced that it has received significant investments from Google, Meta, Moloco, and Unity. The amount of the investment has not been publicly disclosed and will be used to accelerate AI innovation in advertising, cross-platform attribution, intelligent agent workflows, and to build a neutral infrastructure platform for autonomous marketing.

In an open letter published on its official blog, AppsFlyer emphasized the importance of neutrality to its business. CEO Oren Kaniel stated that serving as a neutral, independent arbiter in digital measurement and marketing activities is the company's core asset. The investors include several major players in the industry, but the agreement stipulates that no single party will gain control as a result, thereby structurally ensuring AppsFlyer's independence.

In addition to funding platform improvements, the consideration from this investment will also support the company in achieving fair, just, and comprehensive measurement of the digital advertising ecosystem. The terms of the agreement are clear: this is a minority investment, with no investor holding control; brands and enterprises remain free to choose their partners; and no related party will receive special consideration or differentiated commercial treatment regarding application programming interface (API) access, attribution algorithms, or measurement signals.

Kaniel also revealed that the ad-tech company's long-term goal is to go public.