en.Wedoany.com Reported - Lima released the 'Smart Power' strategy upgrade at Helan Mountain in Ningxia, simultaneously launching the Himalayan series Conqueror flagship electric bicycle, and announced a strategic cooperation with the China Scientific Exploration Association.
At this press conference, Lima officially upgraded its brand strategy from 'Intelligent Power' to 'Smart Power' and released a new brand slogan 'AI Power, Lima Moves'. The brand visual system was also refreshed, adopting a minimalist line LOGO and a younger color palette, and the offline store terminal SI image has also been upgraded. Lima simultaneously announced the establishment of a Beijing R&D Center and a Shanghai Design Center. The former focuses on AI algorithms and intelligent control technology, while the latter focuses on travel aesthetics, forming an industrial layout of 'North-South dual-wheel drive' with the Taizhou Super Factory.
The first model of the high-end flagship Himalayan series, the 'Conqueror', was unveiled at the press conference. The vehicle features a V-shaped cut front face paired with 'Snow Leopard Eye' matrix LED headlights, with full-body ridge-like three-dimensional fold lines full of power, and is equipped with triple-grinding triple-spray high-end paint. The vehicle is powered by a peak 5000W high-power motor, capable of handling 30° steep slopes; it uses automotive-grade lithium iron phosphate batteries and supports 3.5-hour fast charging. The frame is made of high-strength cold-rolled steel, equipped with ABS+TCS dual safety control systems and 150-meter ultra-long-range lighting. Its exclusive Everest OS global intelligent platform, relying on the self-developed AI algorithms of the Beijing R&D Center, enables APP-customized power output, motorcycle-grade navigation, seven types of keyless unlocking functions, and supports cloud OTA continuous iteration.
The Conqueror is available in three versions: Standard, Summit, and Delivery Edition, with official suggested retail prices of RMB 5,999, RMB 7,699, and RMB 4,999 respectively. The Summit Edition is equipped with all self-developed six climbing capabilities and Everest OS intelligent functions, while the Delivery Edition features a one-second battery swap seat bucket and thickened protective bars. Four exclusive first-purchase car benefits were also announced on-site, including order discounts, a Rider Gift Pack, 6-month interest-free installment plans, and an exclusive smart data package.
To verify the comprehensive performance of the product in extreme environments, Lima officially launched the 'Hundred Mountains' national extreme road condition verification IP plan, planning to traverse one hundred famous mountains and rivers across the country with its wheels. On-site, the China Scientific Exploration Association and Lima signed a strategic cooperation agreement. According to the cooperation content, the Conqueror will follow scientific expedition teams to extreme terrains such as Gobi deserts and polar snow mountains to complete full-dimensional real-world tests of power, range, and AI intelligent stability.
Ying Guangjie, Executive Chairman of Lima Vehicle Industry Group and Chairman of Star Technology, stated at the press conference that over the twenty years since its founding, the brand has completed three rounds of advancement from mechanical power to smart power. Smart power differs from traditional passive responsive intelligence, aiming to achieve proactive prediction and vehicle autonomous evolution through AI algorithms, solving core pain points such as user travel planning, riding safety, and vehicle after-sales service.
