en.Wedoany.com Reported - AquaStore, a Dubai-based B2B digital procurement platform, is building a specialized marketplace for the global water industry, aiming to help buyers more efficiently complete supplier discovery, product sourcing, and inquiry management.
Operated by Aquamarket FZCO, the platform focuses on water treatment, filtration, irrigation, water storage, pools, spas, and related services. The company states that the platform is built around the specific procurement needs of water buyers in areas such as technical suitability, certification, supplier capability, regional availability, documentation, delivery conditions, and after-sales support.
Currently, procurement processes in the water industry are fragmented across trade shows, referrals, distributor networks, manufacturer websites, spreadsheets, and email communications. AquaStore believes this fragmentation makes it difficult for contractors, developers, facility operators, and project buyers to quickly find suitable partners. The platform aims to help buyers distinguish between manufacturers, distributors, wholesalers, contractors, and service providers, and to organize product discovery around specific industry categories and procurement workflows.
Founder and CEO Aydin Malikov stated that the global water industry needs not a simple online directory, but a digital environment built around specialized procurement, connecting technical capabilities, product categories, inquiries, and project opportunities within a relevant workflow. According to introductory materials, AquaStore is operated by Aquamarket FZCO, located in Dubai Silicon Oasis, and aims to connect participants in the fields of pools, spa and wellness, water filtration and treatment, irrigation, and related technical services.
AquaStore's platform framework includes structured company profiles, industry-specific product discovery, inquiry workflows, project and tender information visibility, and supplier verification and analysis functions. The company emphasizes that the platform is not intended to replace engineering reviews, due diligence, or commercial negotiations, but to reduce friction before these steps by improving the efficiency of identifying, evaluating, and contacting relevant companies. Currently, the market categories listed on the platform include pool equipment, water treatment, irrigation management, spa and wellness, water tanks, and tenders and inquiries.
In its initial business development, AquaStore will focus on the UAE and Saudi Arabia markets while simultaneously expanding its international supplier network. Malikov believes that digital transformation should not eliminate the professional relationships that drive this industry, but should make these relationships easier to start, more relevant, and better informed. According to the introduction, the platform leverages Malikov's accumulated experience in water-related products, equipment distribution, international procurement, and supplier development.
