Wedoany.com Report-Nov. 6, Apple plans to use Google’s 1.2 trillion-parameter artificial intelligence model to enhance its Siri voice assistant. The companies are reportedly finalizing a deal that would have Apple pay around $1 billion annually for access to Google’s advanced technology. The agreement marks a significant collaboration between the two U.S. tech giants as Apple seeks to strengthen its position in the fast-growing AI sector.

A person points to an iPhone during Apple's event at the Steve Jobs Theater on its campus in Cupertino, California, U.S. September 9, 2025.

According to the report, Apple will temporarily integrate Google’s Gemini model to support Siri’s functions until its own in-house systems are ready for deployment. With 1.2 trillion parameters, the Gemini model is far more complex than Apple’s current AI framework and is expected to enable faster learning, improved contextual understanding, and better handling of multi-step tasks.

Historically, Siri has lagged behind Amazon’s Alexa and Google Assistant in managing complex commands and seamlessly connecting with third-party applications. The partnership aims to bridge that gap by leveraging Google’s large-scale AI capabilities while Apple continues to develop its proprietary technologies.

This deal is distinct from earlier discussions between the two companies about embedding Google’s Gemini directly into Siri as a chatbot. The collaboration will not integrate Google’s AI search engine into Apple’s operating systems, keeping the companies’ search and data ecosystems separate.

Apple has faced delays in its AI initiatives. In March, the company announced that improvements to Siri powered by its own AI models would be postponed until 2026, without specifying a reason for the delay. Meanwhile, competitors have been moving quickly to upgrade their voice assistants. Google introduced its Gemini-based AI assistant last year, while Amazon launched a new version of Alexa driven by generative AI technology earlier this year.

Apple has also made internal changes to accelerate progress in its AI development. The company reorganized its executive structure earlier this year, appointing Mike Rockwell to lead Siri’s development after CEO Tim Cook reportedly lost confidence in the previous head of AI, John Giannandrea, due to slow advancement in product execution.

Google declined to comment on the reported deal, and Apple did not immediately respond to a request for comment from Reuters.

Industry analysts see this collaboration as a practical step for Apple to maintain competitiveness in the evolving AI landscape. By utilizing Google’s Gemini model temporarily, Apple can continue refining its own large-language models while improving user experience for Siri in the short term.

The reported partnership underscores the growing importance of artificial intelligence integration in consumer devices, as technology companies race to deliver smarter, more responsive digital assistants capable of managing increasingly complex interactions across applications and platforms.