Wedoany.com Report on Feb 5th, Samsung Ads recently announced that through its integration with Amazon DSP, marketers can now directly programmatically access advertising inventory on Samsung TV Plus in the European market. This partnership was previously launched in North America and has now officially expanded to Europe.

Samsung TV Plus, as Samsung's free, ad-supported video-on-demand service, offers over 3,500 free channels and tens of thousands of on-demand titles across more than 30 regions globally. The service boasts over 100 million monthly active users, with streaming watch time increasing by 25% in 2025 compared to the previous year.

In terms of content, Samsung TV Plus continues to expand its library, covering popular shows like "Keeping Up With..." and "Jamie Oliver," as well as multiple categories including news, sports, and music. Recently, it has also added live Bundesliga matches and creator channels such as LADbible and Dhar Mann.

Alex Hole, Senior Vice President of Samsung Services Europe, stated, "Young European audiences are actively embracing streaming TV, watching nearly 100 minutes of streaming content on Samsung TVs per day on average. Connected TV provides a great opportunity for brands to connect with highly engaged audiences. This partnership with Amazon DSP will help more brands access Samsung TV Plus's premium advertising inventory."

Through the Amazon DSP platform, advertisers can access connected TV advertising inventory at scale. The platform leverages vast user behavioral data to help advertisers precisely target their desired audiences across the open internet.

Piers Heaton-Armstrong, Vice President of Amazon Advertising Sales in Europe, added, "This partnership enables brands of all kinds to reach highly engaged audiences at scale through new channels. It reflects our commitment to simplifying the ad buying process, supporting brands whether they choose to advertise on Amazon properties, third-party streaming services, or across the broader web."