Wedoany.com Report-Dec.6, Anheuser-Busch InBev (ABI.BR) announced on Friday its plan to acquire a majority stake in the U.S.-based ready-to-drink beverage brand BeatBox for approximately $490 million. Under the terms of the deal, Anheuser-Busch will initially acquire 85% of BeatBox, with an option to increase its ownership to 100% after five years, based on a pre-agreed pricing formula.

The transaction is expected to be finalized by the first quarter of 2026, pending regulatory approval. This acquisition is part of Anheuser-Busch's strategy to expand its "Beyond Beer" portfolio, which already includes brands like Cutwater Spirits, NÜTRL Vodka Seltzer, and Phorm Energy. The move follows a broader trend in the beverage industry where companies are diversifying their offerings to meet changing consumer preferences.

Recent surveys have shown a decline in alcohol consumption, particularly in key markets such as the U.S., raising questions about the long-term future of alcohol sales. This shift is believed to be influenced by a growing focus on healthier lifestyles and a slowdown in broader retail activity.

The acquisition of BeatBox will further strengthen AB InBev's position in the evolving beverage market. In late October, AB InBev reported its lowest quarterly profit growth since 2021, reflecting the ongoing challenges faced by the alcohol industry, including weak demand and fluctuations in currency exchange rates.