John Deere Agrees to Buy US Construction Tech Firm Tenna
2025-12-24 10:47
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Wedoany.com Report-Dec.24, Deere & Company (John Deere) has entered into an agreement to acquire Tenna, a US-based construction technology company, for an undisclosed amount. The announcement was made on December 22, 2025.

John Deere manufactures construction, agricultural, and forestry machinery.

Tenna, currently a holding of The Conti Group and headquartered in New Hope, Pennsylvania, provides an integrated cloud-based platform for tracking and managing mixed-fleet equipment and other assets in the construction industry. With over a century of collective experience in construction, Tenna connects operations across job sites, equipment shops, and office locations.

The platform automates workflows, delivers near real-time visibility into equipment utilization, performance, and maintenance needs, and supports better planning, coordination, and decision-making to improve productivity while reducing costs.

Following the transaction, Tenna will continue to operate as an independent business. It will market its services directly to construction customers under the existing Tenna tradename and maintain its focus on scaling the mixed-fleet, customer-oriented model.

The acquisition is subject to regulatory approval and is expected to close in February 2026.

Deere & Company, founded in 1837 and headquartered in Moline, Illinois, manufactures equipment for construction, agriculture, and forestry. The deal aligns with Deere's efforts to enhance its technology offerings in the construction sector.

In June this year, John Deere introduced updates to its backhoe loader range, incorporating a rear camera system, redesigned cab, improved climate control, and ergonomic features. These enhancements aim to improve operator comfort and visibility for tasks in underground construction and site development.

At the company's Investor Day 2025 on December 8, Deere outlined plans to achieve a compound annual growth rate of 10% in net sales from 2025 through 2030. The company also intends to launch its first in-house designed excavators for the North American market in mid-2026, starting with models ranging from 1 tonne to 50 tonnes. Excavators represent approximately 40% of earthmoving equipment sales.

In the fourth quarter of fiscal 2025, Deere's Construction and Forestry segment reported a 27% increase in sales, driven by higher shipment volumes. Operating profit rose 6%, supported by increased volumes and favorable sales mix changes. These gains were partially offset by elevated production costs related to tariffs and certain one-time items.

This acquisition strengthens Deere's position in construction technology by adding advanced asset management capabilities to complement its machinery portfolio. It reflects ongoing investment in digital solutions that help contractors optimize operations across diverse equipment fleets.

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