en.Wedoany.com Reported - UK developer Soho Estates plans to redevelop eight properties on Leicester Square into a major new tourist attraction, with a planning application expected to be submitted to Westminster Council in June. The project, named LSX Leicester Square and designed by Matt Architecture, will create a 10-storey immersive experience venue featuring four basement levels and external LED screens similar in style to those at Piccadilly Circus.
Soho Estates began acquiring buildings on the site in the 1990s, including the Burger King restaurant at the corner of the square and Bear Street. The company stated it aims to "transform this corner of Leicester Square, fully unlocking its potential to become a tourist destination that plays an active role in the life of the square." The proposed venue will occupy three double-height floors, with a total floor area of 30,000 square feet, capable of accommodating up to 600 people at a time, though its specific nature has yet to be defined.
The project will also include a large ground-floor food hall, a rooftop restaurant overlooking the square, new shopfronts on Bear Street and Cranbourn Street, and a four-storey high rotating LED screen facing the square. The screen will cover much of the building's façade and will be used to support film premieres at the square's three major cinemas, as well as display advertising and cultural content. Soho Estates has committed to strict controls on the screen's content, brightness, and operating hours in accordance with planning conditions.
Matt Architecture, founded by Matt White in 2011, has been working on the project for several years. The project team also includes project manager DML, planning consultant Newmark, structural engineer Tier Consult, façade consultant Thornton Tomasetti, environmental consultant Cundall, and landscape consultant The Townscape Consultancy. Images shown during public consultation reveal an undulating façade design mimicking stage curtains, paying homage to Leicester Square's theatrical heritage. The privately funded project is expected to create hundreds of jobs during construction.
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