en.Wedoany.com Reported - Amazon Web Services (AWS) has launched a new service designed to help retailers integrate artificial intelligence capabilities into their online stores. The service, named AWS Agentic Shopping Assistant (ASA), integrates multiple AWS AI products and professional services.
ASA originates from the Alexa for Shopping tool that Amazon.com Inc. launched on its e-commerce marketplace this month. The tool enables users to generate product comparisons, view how item prices change over time, and perform related tasks, replacing a suite of AI features that Amazon says drove nearly $12 billion in incremental sales last year.
One of the AWS services underpinning ASA is Amazon Bedrock. This service provides access to cloud-based foundation models developed by Amazon and its partners. Last year, AWS expanded the service with an AI agent development toolkit called Amazon Bedrock AgentCore. Amazon stated that ASA uses this toolkit.
The new service also integrates the open-source search engine OpenSearch. AWS offers a managed version of this software, eliminating the need for developers to maintain the underlying infrastructure. The AI shopping assistant supported by ASA can use OpenSearch to find product information requested by users.
According to AWS, the professional services included in ASA are provided by system integrators and the AWS Generative AI Innovation Center. The center will assist retailers in customizing the service to their needs. Staff can tailor the AI assistant according to a company's design guidelines, brand voice, and product catalog, and implement guardrails to prevent the chatbot from generating irrelevant content. For example, an electronics retailer could prevent the AI assistant built into its website from generating incorrect device repair advice.
The innovation center will also develop other code customizations, building workflows so the AI assistant can personalize responses based on a shopper's chat history. Retailers can also commission analytics tools to monitor the output quality of ASA-powered chatbots. According to Amazon, ASA compresses the process of building custom AI applications, which traditionally takes years, to approximately 60 days.
ASA is the latest example of Amazon commercializing key components of its e-commerce business. Earlier this month, the company launched a service allowing other businesses to ship goods through its logistics network. Weeks prior, Amazon indicated it might sell robots to industrial companies and consumer goods brands, while the parent company of AWS uses over one million robots in its distribution centers.
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