en.Wedoany.com Reported - Primax has inaugurated a specialized products factory in Peru to directly produce and control the quality of products such as AdBlue, coolants, and bio-degreasers, targeting the transportation, mining, and industrial sectors.
Carlos Sotomayor, Director of New Business and Customers at Primax, stated that the launch of this factory is a key step in consolidating the growth strategy for the specialized products market, ensuring quality from the source, guaranteeing reliable supply, and providing solutions that enhance customer operational efficiency under real-world conditions.
The factory enables Primax to achieve production capacity within Peru and provides quality assurance for product categories where quality directly impacts engine and emission system performance. The new operations will increase the output and capacity of the specialized business, aligning with the sustained growth of the domestic heavy-duty, light-duty, and industrial vehicle markets.
The market for AdBlue, coolants, and bio-degreasers is being driven by the growth in vehicle ownership and increasing demand from sectors such as transportation and mining. Inputs like AdBlue are crucial for ensuring the proper functioning of emission systems and compliance with environmental regulations. This product category continues to grow in Peru, with domestic sales exceeding 6 million gallons, reflecting rising demand for products that ensure high performance and quality standards for vehicles and fleets.
From a commercial perspective, the factory allows Primax to enhance competitiveness, expand its product portfolio with new specifications and products, and respond more flexibly to market demands, targeting both B2B and B2C segments. The company seeks to consolidate a differentiated value proposition in the specialized products market, supported by infrastructure, technology, quality, and close relationships with customers and strategic partners.
The factory employs a filtration process unique in Peru, including up to three stages of filtration and pre-treatment, as well as a permeation process incorporating an Electrodeionization (EDI) system that achieves very high purity levels without the need for periodic chemical regeneration. This technology minimizes minerals and contaminants that could affect the performance of vehicle SCR systems. The facility features automated processes and continuous monitoring to ensure compliance with quality requirements specified in the ISO 22241 standard.
Key benefits for the industry include greater access to products with certified standards and specialized technical support to help optimize fleet and equipment performance.
Primax plans to leverage the impact of this operation starting in 2026, focusing on strengthening its participation in the specialized business and enhancing the profitability of this product category. As part of this strategy, the company aims to achieve a 30% market share from 2028 and consolidate its leadership position in this segment by 2030.
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