en.Wedoany.com Reported - On June 2, Fester, a Mexican building solutions brand under Henkel, partnered with Google to launch the Cool Roof platform in Mexico. The platform combines artificial intelligence, satellite analysis, and Google Maps capabilities to help users identify roof conditions, estimate roof area, and calculate the required amount of reflective waterproofing materials to reduce building roof and indoor temperatures.
The launch of the Cool Roof platform addresses the issues of urban heat islands and building energy efficiency in Mexico. In high-density cities like Mexico City, many roofs have long used dark or terracotta-colored waterproofing materials, which have high solar radiation absorption rates, easily raising roof surface temperatures and further increasing indoor cooling demand. This collaboration between Fester and Google combines Google's Open Buildings data, map positioning, and image analysis capabilities with Fester's engineering expertise in reflective waterproofing materials, allowing ordinary homeowners and contractors to locate houses on an interactive map interface, view roof color and size estimates, and obtain material usage and cooling recommendations without the need for complex measurements beforehand. For building materials companies, such platforms are no longer just sales channels but integrate climate adaptation, urban cooling, home energy efficiency, and construction material selection into a single digital process.
According to Fester's official website, the Cool Roof page is now live. After users input a location, they can obtain roof color and size information on an interactive map and determine the required Fester materials and waterproofing solutions accordingly.
From a technical perspective, Cool Roof is not merely a promotion of roof coatings but a combination of "AI recognition + geographic data + building materials." Google's Open Buildings data provides a foundation for building outline recognition and urban heat island distribution assessment, Google Maps handles user positioning and spatial interaction, and Fester offers reflective waterproofing materials and construction solutions. Public information shows that the platform can identify roofs across Mexico and reduce roof temperatures through reflective solutions, with cooling effects reaching up to approximately 20 degrees Celsius. For household users, the platform lowers the information barrier for roof energy efficiency retrofits; for urban governance and the construction industry, similar tools can help assess which areas face higher heat island risks and which roofs have priority for retrofitting.
This collaboration also demonstrates that artificial intelligence is entering more specific urban infrastructure and building materials scenarios. Compared to general AI assistants, Cool Roof's characteristic is its clearly defined task boundaries: identifying roofs, estimating area, determining material needs, providing cooling recommendations, and ultimately connecting to actionable building products. Future variables will focus on platform coverage accuracy, user conversion efficiency, construction network capacity, updates to urban heat island data across different cities, and whether this model can be replicated from Mexico to other Latin American or high-temperature city markets. As extreme heat and building energy consumption issues escalate, digital cooling solutions for roofs, exterior walls, roads, and public spaces will become a new entry point for sustainable urban development.
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