en.Wedoany.com Reported - New Holland Construction and Shark Máquinas jointly inaugurated the brand's first concept store in Brazil on June 2 in Campo Grande. The store adopts New Holland Construction's latest global standards for modernization and customer experience design.
This opening marks a key step in the brand's modernization project for its dealer network in Latin America, which plans to complete the upgrade of over 100 service points by 2030.
This new concept, called "Smart Dealer," aims to create a more modern, technological, and practical environment by integrating showroom, service, connectivity, and after-sales support, thereby enhancing the customer experience and strengthening the brand's positioning.
The new store has a building area of approximately 1,000 square meters, with a total land area of 3,000 square meters. It features a showroom capable of displaying up to eight units of equipment, a modern workshop equipped with four service bays, an engine assembly area, an expanded parts section, and the capability for 24/7 remote monitoring of equipment.
Pedro Silva, Head of New Holland Construction for Latin America, stated that this opening reflects significant progress in the brand's network modernization and helps enhance the customer experience, making the brand closer to market demands and creating a connected, efficient environment for the future.
According to the brand, this new concept aims to ensure higher visual consistency, operational efficiency, and synergistic integration between sales, service, and after-sales, while maintaining flexibility to adapt to the actual conditions of different locations.
Campo Grande was chosen as the location for Brazil's first store under the new standards primarily due to Shark Máquinas' strategic operational position in Mato Grosso do Sul. The region has strong demand in agriculture, pulp, sugarcane, and construction sectors. In addition to hardware facilities, the dealer has also enhanced its operational, logistical, and technical service capabilities in the state.
Marcelo Maehara, General Manager of Shark Máquinas, stated that the new store was built from the ground up to provide a more modern and efficient structure to accommodate the growth of regional business, with the goal of offering customers faster response times, higher parts availability, and enhanced connectivity and technical support.
Shark Máquinas, which has been operating for 26 years, has 15 branches in Mato Grosso do Sul, São Paulo, Paraná, Santa Catarina, and Rio Grande do Sul, and is currently one of the largest dealer groups for New Holland Construction in Latin America.
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