en.Wedoany.com Reported - At the recently held 4th Future Mobility Pioneers Conference, Wang Tan, General Manager of XPeng's Styling Design Center, Co-founder, Vice President, and Chief Designer of XPeng HT Aero, delivered a speech proposing that artificial intelligence (AI) will reshape the automotive design industry from three dimensions: goals, processes, and organization. Wang Tan believes that AI's working logic and strategic deployment model are highly similar to the human brain, enabling it to extract design solutions from user needs, deduce the design steps after sketching, and output personalized solutions through small models trained based on brand tonality.
Wang Tan pointed out that automotive electrification and intelligence are profoundly changing car design. Electrification makes vehicle layouts more flexible, altering body proportions and stance, while also breaking through front-end design due to changes in cooling requirements; intelligence reshapes the interior space through voice interaction and advanced driver assistance. He mentioned that approximately 90% of operations in XPeng vehicles can be completed via voice interaction, and with the VLA2.0 driver assistance system onboard, drivers can enjoy a new experience in the third space. Using the XPeng P7 as an example, he explained that the model inherits a pioneering spirit through its "skeleton + skin" design logic.
Regarding the specific changes brought by AI, Wang Tan explained that goal reshaping refers to shifting from previous perceptual aesthetic-driven approaches to using big data to inversely solve user needs. In terms of process reshaping, automotive design traditionally follows a serial process from concept to 2D sketches, then to 3D and clay models, taking about 10 months, whereas AI can break down each node into independent closed loops for automated deduction. Organizational reshaping means that designers will transform into design directors, using AI agents and a combination of small and large models trained on brand tonality to filter solutions. He emphasized that AI can identify the greatest common divisor of human aesthetics, but maintaining differentiation relies on training based on brand tonality.
Wang Tan also introduced XPeng HT Aero's flying car development strategy. The first product, "Land Aircraft Carrier," measures 5.5 meters in length, 2 meters in height, and 2 meters in width, features rear-wheel steering, and reduces visual bulk through a blackened outer frame design. He stated that this product is not a concept; XPeng HT Aero has already built the world's first large-scale flying car factory in Guangzhou's Huangpu District. Wang Tan believes that low-altitude flight will open up a three-dimensional world, and XPeng Group continues to explore new species such as humanoid robots and flying cars, aiming to expand physical boundaries through technology.
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