en.Wedoany.com Reported - TIM has activated 5G technology in over 40 cities in northeastern Brazil since the last São João Festival. To prepare for the 2026 São João Festival, the operator has further deployed temporary structures known as COWs (Cells on Wheels) to enhance mobile network capacity in high-density activity areas.

According to the company, 5G data traffic in the event areas is expected to exceed 50%, becoming the primary access technology for the public during the festival. TIM installed mobile antennas as COW temporary structures near stages in cities such as Campina Grande (PB), Caruaru (PE), Petrolina (PE), Maceió (AL), Mossoró (RN), Maracanaú (CE), Cruz das Almas (BA), and Aracaju (SE). Additionally, Gravatá (PE), Patos (PB), Garanhuns (PE), Itapipoca (CE), Serra Talhada (PE), Limoeiro (PE), Cajazeiras (PB), and Açu (RN) received permanent 5G infrastructure activations, which will continue operating after the festival ends.

Gustavo Maciel, TIM's Network Operations Manager for the Northeast, stated that this operation aims to meet both the temporary demands of the event and the permanent expansion of digital infrastructure in the region. He believes that the São João Festival is a cultural identity of Brazil and an economic engine for the Northeast, and TIM's role is to ensure people can share joy in real time with high quality, not only providing service during peak traffic but also investing in permanent solutions that boost commerce, tourism, and services after the festival.

According to the company, all newly added permanent 5G coverage points will continue to operate, benefiting local residents, businesses, and public services. All infrastructure used in the operation is connected via a fiber optic backhaul network, responsible for transmitting traffic generated by the antennas to the network core, to handle the significant increase in data consumption due to sharing photos, videos, and live streams.

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