en.Wedoany.com Reported - Rogério Takayanagi, Vice President of Engineering and Customer Service at Vivo, stated on Thursday (11th) at an event organized by Teletime in São Paulo that artificial intelligence (AI) will redefine how telecom operators design, operate, and monetize networks in the coming years. He believes the industry is undergoing a technological transformation comparable to privatization, broadband expansion, and operator consolidation, where merely owning infrastructure is no longer an advantage.
Takayanagi noted that while infrastructure investment has been the primary driver of value creation in the industry for decades, differentiation is now shifting toward embedding intelligence into networks. Previously, networks were seen as massive connectivity pipes, with differentiation stemming mainly from superior operational performance. However, this paradigm has fundamentally changed. Excellent operations are no longer a differentiator but a baseline requirement. Operators are now competing on personalization, adaptability, and automation capabilities, and the intelligence embedded in networks enables a new form of differentiation, spanning customer customization, responsiveness, and adaptability.
Vivo is planning for scenarios at the end of this decade. According to Takayanagi, the company anticipates significant growth in non-human connections, including applications such as connected cars, drones, robots, and autonomous devices. Although revenue from these applications remains concentrated in niche markets, they will directly impact network architecture, requiring networks to adapt to absorb this demand.
Vivo is already using AI in planning, deployment, and operational activities. Automation systems have reduced operational incidents in the transport network without requiring physical infrastructure expansion. Takayanagi stated that the company reduced the number of flaps by 70% without investing a single cent in infrastructure expansion, while simultaneously improving network quality.
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