en.Wedoany.com Reported - Spanish virtual mobile operator Holafly is accelerating its business expansion in the Brazilian market, viewing Latin America's second most populous country as one of the most promising markets for its corporate segment growth. The company has sold over 15 million eSIM products globally and serves more than 3,000 corporate clients.
Having established its foundation in international travel connectivity services within the European market, Holafly is now shifting its strategic focus to the Americas. Fernando Silveira, Senior Manager for Travel Partnerships in the Americas, stated that Brazil represents a major bet in terms of both market size and growth potential, and the company is making significant investments in the country and planning robust marketing campaigns.
The company's services are not limited to traditional tourists; instead, it focuses on expanding partnerships with companies that have international business travel teams. Currently, Mexico leads Holafly's B2B lead generation in the Americas, followed closely by Colombia.
Holafly's business model centers on eSIM products; it does not sell physical chips, and the activation process is completed remotely. Its product line is dedicated solely to internet access, does not offer voice or SMS services, and utilizes unlimited data plans. Its corporate client list includes Bradesco, Porto, Tramontina, Deloitte, Volvo, Nike, Puma, BBVA, and Iberia.
The key argument for attracting corporate clients lies in reducing cybersecurity risks for business travelers. Holafly believes that using public Wi-Fi networks at airports, hotels, and cafes has become a critical security vulnerability vector. Alexandre Francato, B2B Enterprise Sales Manager for the Americas, pointed out that this topic is crucial for B2B because most large companies undergo audits in the digital security domain, which is why Holafly employs encrypted mobile connection channels that include VPN services.
The company also seeks to position itself as an alternative to international roaming services offered by traditional mobile operators. Francato stated that large operators lack customer attention and support in Latin America, whereas Holafly can respond to issues more quickly. Currently, Holafly uses Vivo's network in Brazil to serve foreign tourists and has reached commercial agreements with Claro and TIM.
Holafly is betting on the Brazilian market as the adoption of eSIM technology in the country expands. In the company's "2026 Global eSIM Index," Brazil ranked 24th among the 50 countries evaluated. Although it ranked first among the Latin American countries analyzed, this virtual chip adoption readiness level is still lower than that of less populous countries such as Estonia, Canada, Switzerland, and Finland. The survey indicated that the main obstacles to large-scale eSIM adoption in Brazil are regulatory requirements related to remote chip activation and user registration, including rules for biometric verification and user identification that may increase the complexity of the activation process.
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