en.Wedoany.com Reported - The Stef Group and Mars Wrigley have inaugurated an expansion project for a multi-temperature, multi-client cold chain logistics platform in Reichstett, north of Strasbourg. The project, with an investment of €15 million, adds approximately 65,000 cubic meters of warehousing capacity (at a height of 14.9 meters) in a freezer warehouse, bringing the total number of pallet positions on site to 28,000 (an increase of 15,000), nearly doubling the previous capacity. This expansion is used to store Mars Wrigley's full range of ice cream products, including the Trü Frü frozen snacks acquired three years ago.

The partnership between the two parties dates back to 1989, when Mars Group established a factory in Steinbourg, about ten kilometers away, which remains its only European base dedicated to ice cream bar production, with an annual output exceeding 30,000 tons (products include Snickers, Mars, Twix, and Bounty). Previous expansions were carried out in 1990 and 1993. The latest expansion was completed at the end of 2024, with a ramp-up period throughout 2025, and is now operating at full capacity, mobilizing most of the 95 employees at this Stef site. The site features three temperature zones: a -25°C freezer area with a volume of approximately 180,000 cubic meters, a +2/4°C cold storage area slightly under 7,000 square meters, and a small ambient temperature zone. Stef stated that the expansion is equipped with mobile racking and conveyors to optimize logistics management, and utilizes high-efficiency insulation materials, rooftop photovoltaic panels, and a refrigeration system using ammonia, a natural refrigerant with low environmental impact. Mars Wrigley also operates three other factories in Alsace, producing M&M's, chewing gum, and pet food.

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