en.Wedoany.com Reported - Amazon's quick commerce division, Amazon Now, is launching 100 large delivery centers in major Indian cities including Bengaluru, Chennai, Delhi-NCR, Hyderabad, and Mumbai, expanding the range of product offerings in this rapidly growing sector.
These facilities, each spanning 20,000 square feet, have a storage capacity four to five times that of a typical Amazon Now delivery center, which currently holds 15,000 to 20,000 stock keeping units (SKUs). The initiative comes ahead of Amazon's annual Prime Day event, scheduled for July.
Abhinav Singh, Vice President of Operations for Amazon India, Asia Pacific, Middle East, Africa, and Turkey, stated in a conversation with the Economic Times (ET) that in addition to daily essentials, customers can order products from categories such as electronics, fans, and humidifiers. Some items can be delivered within 10 minutes or less, while others take 10 to 20 minutes, depending on distance. This complements Amazon's February announcement of plans to launch 1,000 dark stores across 100 cities. As part of its commitment to invest $15 billion in India by 2030, Amazon announced an additional $233 million in April for local infrastructure and operational networks.
Competitors Blinkit, Instamart, and Zepto have expanded into multiple long-tail categories over the past few years. Analysts note that these non-grocery categories now account for 25% to 30% of the sector's sales. Previously, some companies experimented with the large dark store concept, but it did not become the dominant industry model. For instance, Instamart operates "megapods" ranging from 10,000 to 12,000 square feet, stocking approximately 50,000 SKUs.
Discussing the operational efficiency of large stores, Singh stated that supply chain technology for predicting hyperlocal demand patterns helps achieve a leaner cost structure. Amazon CEO Andy Jassy noted during the first-quarter earnings call that Amazon Now order volumes grew 25% month-over-month. Samir Kumar, Amazon India's Country Manager, said in a conversation with the Economic Times (ET) last week that the company aims to win the market and become a leader in the near future, with the team studying how to serve customers through this model.
Competition in the quick commerce sector is intensifying. Amazon's e-commerce rival Flipkart is also aggressively expanding its Minutes business. According to sources, Amazon Now is adding at least two dark stores daily, bringing its total to around 500 stores. Flipkart Minutes has been adding nearly 100 stores per month since March this year and is expected to reach 1,100 to 1,200 stores by July 2026.
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