en.Wedoany.com Reported - Excel Machine Tools, a family-owned supplier with over 40 years of industry experience, has recently updated its brand identity and expanded its product line, aiming to provide reliable machinery, equipment, and after-sales support to UK workshops, manufacturers, and industrial enterprises.
The updated brand identity reflects the ongoing growth of this family business, combining decades of product knowledge with a broader range of solutions to meet the needs of today's workshops and industrial sectors. With its expanded product line, Excel Machine Tools now serves multiple industries, including aerospace, engineering, defense, manufacturing, machining, automotive, education and training, nuclear energy, construction, maintenance, woodworking, metalworking, agriculture, repair workshops, and general industrial operations.
The company's new website showcases over 13,000 products, which customers can purchase directly online, and access financing options through Excel Machine Tools' partners Iwoca and Kennet Equipment Leasing. Excel has also invested in renovating its showroom at the Excel headquarters in Coventry, where customers can view selected machines in person and arrange demonstrations. For those unable to visit, the company offers video demonstrations to help customers remotely evaluate equipment before purchase.
In terms of after-sales support, Excel Machine Tools provides repair, troubleshooting, maintenance, and on-site services after customers receive new machines to ensure efficient operation.
Jag Sokhi, Managing Director of Excel Machine Tools, stated that the updated brand reflects the company's current state: a family business with a long history and deep industry experience, offering a wider product selection to modern workshops and industrial clients. He noted that while the company has a strong heritage in manual metalworking machinery, its expanded product line, upgraded showroom, and online platform enable it to support customers across more industries with the personalized service it has been known for over the past four decades.
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