en.Wedoany.com Reported - The Russian market has introduced LexUP, a SaaS platform for autonomous brand and intellectual property protection through a unified personal account. LexUP empowers rights holders to independently manage brand and IP protection, differing from previous service models. The solution targets rights holders, manufacturers, brand owners, digital content creators, and legal teams needing to detect and stop online infringements. LexUP representatives shared this information with CNews.

According to market participants, with the growth of e-commerce and digital sales channels, the number of infringement cases involving trademark rights, copyrighted works, and other intellectual property objects continues to rise. At the same time, a significant portion of the processes for finding infringements, preparing documents, and interacting with platforms still relies on manual labor.

LexUP integrates the main work stages into a unified interface. The platform monitors intellectual property objects, records detected infringements, generates complaints, and controls subsequent infringement removal through a personal account.

According to the developers, the system can simultaneously check up to 10,000 objects, covering over 350,000 internet sources, including e-commerce platforms, websites, domain names, search engines, and social platforms. Users have access to built-in complaint templates and interaction mechanisms with various internet platforms across different jurisdictions.

The developers note that one of the project's key tasks is to lower the entry barrier for companies that previously could not afford systematic brand protection due to high service costs or the need to hire professionals for routine operations.

According to the project team, LexUP's mission is to make brand and IP protection accessible to any rights holder, regardless of business size, budget, or level of legal literacy. The developers state that modern protection tools should be available not only to large enterprises but also to small businesses, self-employed individuals, digital content creators, and other rights holders.

LexUP founders Alexander Abroskin and Alexei Katkov stated that they created LexUP to provide companies with tools for independently protecting their brands and intellectual property, and to lower the entry barrier to rights protection systems. Today, most sales and consumer communications occur online, and the number of infringements related to the use of trademarks, content, and other intellectual property objects is growing, yet many processes still require significant time from lawyers and rights holders.

At the current stage, users can access monitoring, infringement recording, complaint preparation, and protection process management tools through a unified personal account. The company notes that further development of the platform will expand the list of supported sources and automate additional brand and digital content protection scenarios.

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