en.Wedoany.com Reported - The Wacker Neuson Group has announced that the agricultural wheel loader and telescopic handler brand Weidemann will enter the US market, following its successful launch in Canada.

The Wacker Neuson Group, which owns brands including Wacker Neuson, Kramer, Weidemann, and Enar, operates in the construction, agriculture, and concrete equipment sectors. The group acquired Weidemann in 2005 and subsequently repainted the red Weidemann wheel loaders in Wacker Neuson colors for sale to the construction industry.

Despite product overlap, the group stated that this entry into the US market is part of a long-term strategy, with each brand focusing on different market segments. Gert Reichetseder, President and CEO of the Wacker Neuson Group Americas, said that Weidemann focuses on agriculture while Wacker Neuson focuses on construction, allowing the group to provide the right products and expertise for each market. He believes Weidemann's proven concept has significant potential in North America. Manuel Meyer, Director of Agricultural Business for Weidemann North America, stated that the brand's DNA has always been in agriculture, with machines designed to address daily farm challenges. The goal of entering the US market is not to make a quick splash but to build trust.

The Weidemann product portfolio includes: agricultural loaders (models 1160, 1260LP, and 1390, featuring compact design, low center of gravity, and small turning radius), articulated wheel loaders (models 2060 with 56.3 hp and 4060 with 74.3 hp), telescopic wheel loaders (models 2060T, 3080T, 4060T, 5080T, and 9580T, equipped with telescopic booms for greater lift height and reach), and compact telescopic handlers (all-wheel drive models T4512, T6025, and T7042, featuring driver assistance systems and excellent all-around visibility). It also offers hydraulic quick-coupling systems, quick-connector systems, and a variety of attachments and tires.

Weidemann products will be gradually rolled out in the US, with the first phase focusing on establishing a dealer network to ensure reliable service and support.

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