en.Wedoany.com Reported - Brazilian bodybuilder Mascarello will launch the Horizon electric bus at the Lat.Bus exhibition in August 2026, while also showcasing three revamped models. These models feature upgrades in technology, comfort, and design, aimed at improving operational efficiency, passenger experience, and overall product modernization.
Mascarello Institutional Director Luiz Amaral stated that the Horizon project reflects the company's vision for the future, following clear ESG guidelines and using lighter materials to enhance efficiency and improve energy performance. The driver's area focuses on ergonomics, comfort, and ease of operation, while the passenger cabin prioritizes travel comfort and well-being. Amaral noted that participating in Lat.Bus 2026 is a key strategic opportunity for the company to showcase product evolution to the market and meet new mobility demands across different transportation sectors.
Lat.Bus 2026, targeting entrepreneurs, operators, and public transport managers, will feature bus chassis, bodies, components, and powertrains, as well as new technologies in mobility, decarbonization, and sustainable solutions. The exhibition will also host discussions on urban transport, intercity passenger transport, charter services, and bus tourism, along with debate panels, live demonstrations, and other activities. Covering a total area of 45,000 square meters, the event will include events such as Connected Fleet, Charter Conference, UITP (International Association of Public Transport) seminars, NTU (National Association of Urban Transport Companies) seminars, Abrati (Brazilian Association of Land Passenger Transport Companies) seminars, technical workshops, the National Urban Transport Secretaries Forum, the São Paulo State Transport Secretaries Forum, and the Sustainable Transport Forum. The previous edition in 2024 brought together 150 domestic and international exhibitors, welcomed visitors from 30 countries, achieved 5 billion Brazilian reais in transactions over three days, sold 4,500 buses, and registered over 22,000 visitors. The exhibition is scheduled for August 11 to 13, 2026, at the São Paulo Expo Exhibition & Convention Center.
