en.Wedoany.com Reported - South Korea's SK Ecoplant is collaborating with multiple specialized service companies to transform its residential service model into a lifestyle brand by introducing distinctive features such as education and coffee services into residents' public facilities.

The Korean company announced on the 6th of this month that it has signed a business agreement with Daekyo CNS, ING Story, and Haksan regarding "residential service provision and business cooperation." Under the agreement, SK Ecoplant plans to deploy and operate the partners' specialized services directly within apartment community facilities.

In terms of education, Daekyo CNS's AI-based learning care service "Tugboat" will be introduced into community study rooms. This service analyzes learners' concentration and emotional states, providing customized consultations to help users develop efficient study habits. Meanwhile, ING Story will apply its study cafe brand "Jaksim's" interior design and operational expertise to community spaces, where residents can pay to access professional online course content for civil service exams, English, and other subjects.

For the high-end residential brand "Défine," SK Ecoplant has prepared differentiated coffee services. Haksan, the supplier of the specialty coffee brand "Terra Rosa," will supply "Défine Blend Coffee Beans" to the community cafe for two years after project completion and provide coffee machines free of charge. SK Ecoplant collaborated with Terra Rosa last year to develop exclusive coffee beans reflecting the brand's identity, with plans to expand this to all Défine communities in the future.

SK Ecoplant is restructuring its residential service system centered on residents' public facilities, with the vision of ensuring service quality professionalism while maintaining operational stability through partnerships with specialized companies. Lee Ki-yeol, head of the company's residential business division, stated that the value of residential products now depends on the quality of life experienced by residents, and the company is committed to developing differentiated services that genuinely enhance living quality.