en.Wedoany.com Reported - Against the backdrop of increasingly stringent quality standards and phytosanitary compliance requirements in the global fruit market, Brazilian growers are intensifying their disease control efforts, particularly focusing on powdery mildew—a disease that damages leaves, flowers, and fruits, directly impacting yield and marketability. In this context, IHARA positions its fungicide Property (active ingredient: 300 g/L Benzpyrimoxan SC) as a strategic tool for disease management in high-value crops, including melons, grapes, mangoes, watermelons, cucumbers, and ornamental plants like roses.
New Molecule and Export-Oriented Positioning
The standout advantage of Property lies in its introduction of a new and exclusive active molecule to the Brazilian market, designed for efficient powdery mildew control while ensuring fruit quality—an increasingly critical factor for export-oriented production.
One of its key differentiators is compliance with the maximum residue limits (MRLs) required by major importing regions such as the European Union, the United States, and Japan. Adherence to these standards is crucial for ensuring market access and reducing trade risks for producers.
From a technical perspective, the product combines rapid translaminar activity with vapor-phase effects, enabling uniform distribution on crop tissues. This dual-action mechanism enhances coverage, providing stable protection for up to 14 days, even under conditions favorable for disease development.
A Vital Tool for Resistance Management
This launch also addresses a broader challenge in plant protection: the increasing tolerance of pathogens to traditional fungicides. IHARA's Regional Marketing Manager pointed out that introducing new modes of action is essential for maintaining control efficacy. The growing tolerance issues of traditional fungicides against powdery mildew highlight the need for solutions with different mechanisms of action. Property serves as a crucial tool within resistance management strategies.
Field Performance Strongly Supports Promotion and Adoption
Recent field trial results demonstrate the product's excellent performance across various crops. In melons, Property achieved an 82% disease control rate and increased yields by 9,507 kg/ha. In watermelons, control efficacy reached 88%, and in mangoes, it reached as high as 98%, fully proving its stable performance across diverse production systems.
These results further confirm the role of advanced fungicide technology—not only in disease control but also in supporting productivity and fruit quality, which are the two core elements of competitiveness in modern horticulture.
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