en.Wedoany.com Reported - General Mills, Archer Daniels Midland (ADM), and Walmart have announced a partnership to accelerate the adoption of regenerative agriculture on 40,000 acres of wheat fields in the U.S. Midwest.

The project initially aims to improve soil health, water quality, and carbon sequestration. Focusing on key growing regions, General Mills sources wheat from ADM for products sold through Walmart and Sam's Club, seeking to enhance supply chain resilience and support agricultural communities. ADM will implement the project on the ground, providing technical assistance and financial incentives for growers to adopt regenerative practices such as cover crops and no-till farming.

Jay Watson, Senior Director of Sustainability at General Mills, stated that this strategic collaboration highlights the importance of collective action across the value chain. By focusing on wheat-growing regions that underpin their shared business, it strengthens the resilience of ingredients for brands like Pillsbury, Betty Crocker, and Totino's, while supporting farmer livelihoods and planetary health. Katherine Pickus, Chief Sustainability Officer at ADM, noted that the success of regenerative agriculture depends on the entire value chain, and this partnership helps bridge the gap for farmers in adopting and scaling regenerative practices, building farm resilience. Mikel Hancock, Senior Director of Corporate Strategy Initiatives and Sustainability at Walmart, said the project's uniqueness lies in its shared value approach, with key elements being continuous improvement while meeting farmer needs, driving farm economic resilience to achieve long-term supply resilience.