en.Wedoany.com Reported - Amazon is launching a new AI shopping assistant, Alexa for Shopping, in the U.S. This assistant combines the language model capabilities of Alexa+ with the product knowledge of Rufus and will be available to U.S. users through the Amazon app and website starting next week.

The AI assistant is free for all users, with no Prime subscription or Echo device required to access it. It will be available on Echo Show, marking the first time this device receives full Amazon shopping functionality. Users can interact via voice or text by tapping the Alexa icon in the search bar or bottom navigation bar. After entering a query, the system automatically identifies the user's needs and directs them to the AI assistant.

Beyond product recommendations, the AI assistant can answer general questions, such as "men's skincare routine" or "how to plan a unicorn-themed birthday party." Users can also inquire about purchase history and delivery status. In search results, users can select multiple products and ask the AI assistant for a side-by-side comparison. The assistant will also generate an AI overview at the top of search results, providing a summary of the product category and key browsing points.

After entering a product detail page, users can ask about price history and set price alerts through prompts, for example, "If the sunscreen drops to $10, add it to my cart." For regularly adding items, users can tap the "+" button in the new chat interface and select "Scheduled Actions," instructing the assistant to add routine items like dog food or cleaning supplies to the cart at a specific time.

The AI shopping assistant can remember user conversations with Alexa across devices and use this information to provide personalized responses. For example, a user can simply say, "Please recommend supplies for the science fair project I discussed last week." If a person's age or birthday was previously discussed, users can ask for suitable gift ideas as the date approaches.

The AI assistant's synchronization with Amazon shopping history allows users to get troubleshooting advice for purchased products through short prompts. For example, a user could say, "My dishwasher is showing an E07 error code," and the assistant will check the relevant purchase record and provide a corresponding solution. The AI assistant will be available to experience in the Amazon app starting next week; users need to ensure the app is updated to the latest version and logged into their Amazon account.

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