en.Wedoany.com Reported - Syre will partner with Target to integrate textile-to-textile recycled polyester fiber into its apparel and home goods, offering consumers more sustainable choices. The partnership aims to use 70,000 tons of polyester fiber made from end-of-life textiles and integrate it into Target products by 2030.

Syre CEO Dennis Nobelius stated: "We are incredibly proud to continue our collaboration with Target to bring next-generation materials to retail at scale. This partnership helps accelerate adoption and supports the continued development of circular textile solutions across the industry."

Syre previously signed a multi-year agreement with sportswear giant Nike to integrate circular polyester fiber into the brand's performance product lines. Syre is Nike's primary strategic supplier for textile-to-textile recycled polyester fiber.

Stephanie Grotta, Vice President of Responsible Sourcing and Sustainability at Target, said: "At Target, our guests expect us to offer innovative materials without compromising on style, design, and value. By advancing textile-to-textile recycled polyester at scale, we are strengthening our supply chain and continuing to deliver quality products at great prices."

This announcement comes shortly after Syre revealed a strategic partnership with Japanese sustainability expert Jeplan. The textile impact company plans to leverage Jeplan's chemical recycling expertise and existing operations to accelerate its timeline toward full commercialization. Nobelius added: "These leading brands recognize the importance of securing access to emerging material solutions. As we scale, these partnerships will help achieve commercial success and drive the textile industry's continued progress toward a more circular future."

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