en.Wedoany.com Reported - On June 1, Honeywell (NASDAQ: HON) announced that its automation and aerospace businesses will adopt new brand identities. The automation business will operate under the brand Honeywell Technologies, continuing to trade on NASDAQ under the ticker "HON," while the aerospace business will be branded as Honeywell Aerospace, trading under the ticker "HONA" on NASDAQ. Following the completion of the aerospace business spin-off, the two companies will become independent publicly traded entities on June 29, 2026.
Honeywell's brand value is currently estimated at approximately $18 billion. Over its 140-year history, the company has consistently pursued technological innovation. The two new brands will build on Honeywell's deep legacy while more clearly reflecting their respective strategic directions and long-term growth paths. The automation business will focus on leading the global industrial transition from automation to autonomy, leveraging a comprehensive portfolio of mission-critical, outcome-driven technologies, solutions, and software to help customers enhance productivity and drive growth. The aerospace business will aim to maintain leadership in technology and systems, advancing the future of aviation toward electrification and autonomous flight.
Vimal Kapur, Chairman and CEO of Honeywell, stated that the new brand identities carry forward Honeywell's century-old legacy while embodying a bold and forward-looking vision and clear strategic focus, setting the direction for the future of Honeywell Technologies and Honeywell Aerospace as independent companies. The new brand identity for Honeywell Technologies retains the iconic "Honeywell Red," incorporates a richer and more vibrant color palette, and introduces a modern "HT" monogram logo. The visual system is built around the concept of "intersections," reflecting the integration of the company's expertise and advanced technologies. Kapur added that the new brand highlights the deep convergence of technology and expertise—from control and intelligence to safety—whose synergy will reshape industry operations and accelerate the journey toward a more autonomous future.
The Honeywell Aerospace brand revolves around a logo composed of "H" and "A," with a flowing negative space design evoking a horizon-like silhouette. The primary brand color is "Sunrise Orange," complemented by silver elements that echo the material texture of aircraft. Jim Currier, President and CEO of Honeywell Aerospace, said the new brand embodies precision, confidence, and forward momentum, and as an independent company, it will seize growth opportunities through faster innovation and greater agility, leading the aviation industry into a new era.
Further details about the two new companies will be disclosed at their respective Investor Day events. Honeywell Aerospace's Investor Day is scheduled for June 3, 2026, in Phoenix, Arizona, USA, while Honeywell Technologies' Investor Day is set for June 11, 2026, in New York. Both events will be available via webcast.
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