en.Wedoany.com Reported - Recently, the Information and Communications Administration of the Ministry of Industry and Information Technology held a special meeting to address issues such as illegal inducement of clicks and high-sensitivity "shake" accidental triggering of jumps in some APP splash screens and pop-up information windows during the "618" promotion period. The meeting guided and urged relevant internet platforms and smart terminal companies to standardize the presentation of APP information windows, strictly prohibit illegal display of information windows, and effectively protect the legitimate rights and interests of users.
This regulatory action targets the long-standing "random jump" problem in mobile internet applications. During the "618" period, some APPs design close buttons, claim entry points, play buttons, and activity prompts in splash screen ads, pop-up activities, promotional entrances, and task reward pages in a way that is easy to misclick, or trigger third-party page jumps through high-sensitivity "shake," swipe, full-screen hot zones, and other interactive methods. This causes users to enter e-commerce pages, ad pages, download pages, or other service entrances without full knowledge or active choice. With the increased frequency of e-commerce promotions during "618," platform placements, brand marketing, traffic guidance, and cross-APP jumps become more intensive. Once information windows are overly commercialized, it can amplify user experience issues such as accidental touches, inducement, and forced jumps, affecting normal APP usage and weakening the compliance boundaries of platform services.
The meeting reported clues related to issues found during routine inspections and required relevant companies to immediately conduct self-inspections and rectifications, and to comprehensively review all types of information window styles that are already online or about to go online.
The governance focus will be on three levels: First, companies need to check each item of information window styles, trigger actions, jump targets, and close paths to avoid using misleading text, images, buttons, and links; second, platforms and terminal companies need to establish online inspection mechanisms to promptly remove non-compliant styles and prevent batch-deployed pop-up styles during events from bypassing review; third, companies should improve internal review and compliance management mechanisms, incorporating the interaction rules of APP information windows into the full-process management of product design, ad placement, event operations, version launches, and third-party SDK integration. Previous relevant regulations have clarified that splash screen and pop-up information windows should provide clear and effective close buttons, and must not use high-sensitivity "shake" or other methods prone to accidental triggering to induce user operations; industry evaluation standards also provide reference requirements for "shake" trigger parameters, including device acceleration, rotation angle, and operation time, to reduce the probability of accidental jumps when users are walking, riding, picking up, or putting down their phones.
For internet platforms, APP information windows are not just ad display spaces; they are also part of user experience, data compliance, and platform governance capabilities. The higher the traffic conversion pressure during promotional periods, the more platforms need to clarify the boundary between user active choice and commercial traffic diversion. If information windows rely on accidental triggers and forced jumps for traffic over the long term, it may boost click data in the short term but will damage user trust and increase the risk of complaints, notifications, rectifications, and removals. As regulation extends from spot checks and notifications to pre-meeting reminders, in-meeting supervision, pre-launch reviews, and online inspections, APP operators need to front-load compliance requirements into the product design phase, rather than passively making modifications after being notified.
The effectiveness of subsequent rectifications will depend on the scope of platform self-inspections, the speed of removing non-compliant styles, the collaborative review between smart terminal manufacturers and app stores, and the binding force on third-party ad SDKs. As the "618" promotion continues, APP splash screens, pop-ups, jumps, and shopping guide links will become important checkpoints for user rights protection, and the presentation of information windows will shift from crude traffic diversion to more transparent and controllable service entrances.
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