en.Wedoany.com Reported - Instant shopping platform Gopuff and agentic AI-driven marketing solutions provider GrowthLoop have announced a partnership to offer custom audience segmentation for advertising partners of Gopuff and BevMo!. With GrowthLoop's composable commerce media solution, brands advertising on Gopuff and BevMo! can leverage new audience targeting capabilities to quickly launch campaigns and gain visibility into campaign metrics.

Retail media is one of the fastest-growing channels in advertising, but many networks are hindered by data silos and slow execution. Gopuff's advantage lies in its high-intent customers making purchasing decisions, and brands are eager to understand their Gen Z audience. By leveraging GrowthLoop, Gopuff's partners can act on first-party data to reach the right customers when they are ready to buy.

Through the new integration, advertising partners of Gopuff and BevMo! can go beyond broad category targeting to segment buyers by geographic location, purchase history, and order frequency, then activate these audiences via supply-side platforms or demand-side platforms. For example, a brand can request and launch an audience based on frequent buyers of its top five competitors who live in college markets. Later this year, brands will also be able to target these audiences for sponsored product ads within the Gopuff app and use new features to target customers in the UK.

JR Crosby, Director of Data Partnerships at Gopuff, said that Gopuff's business model is built on precision and speed, but creating custom audience segments in the past was difficult to do quickly. By integrating GrowthLoop, brands can build and test highly segmented audiences on Gopuff and through marketplace partners, reducing turnaround time.

GrowthLoop's platform unifies audience creation, campaign activation, and measurement on Snowflake's AI Data Cloud without moving data across systems, ensuring campaigns are driven by complete, up-to-date customer information. The integration is now live for Gopuff's test partners, with new features rolling out to all brands in the coming weeks.

The partnership between Gopuff and GrowthLoop supports the expansion of its retail media capabilities, delivering more personalized and relevant experiences to customers while creating new opportunities for brand partners to connect with communities.

Gopuff is a leader in instant shopping, offering over 5,000 products with delivery in as fast as 15 minutes. The company operates its own micro-fulfillment centers, leveraging proprietary technology and a hyper-local logistics network to serve customers in the United States and the United Kingdom.

GrowthLoop is a provider of composable, AI-driven marketing on the data cloud. Its agentic composable CDP accelerates marketing cycles by leveraging agentic AI powered by cloud data, driving growth. Thousands of marketers at companies like Costco, Albertsons, and Ford rely on GrowthLoop to turn AI strategies into reality.

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