en.Wedoany.com Reported - Ricardo Grossi, President of Brazil's Serra Verde Mining Company, stated on Wednesday (10th) that the company has initiated commercial sales of rare earth carbonate, establishing a new price reference for similar products outside China. This move aims to change the current pricing landscape dominated by a single country.
At a presentation on the rare earth project in Minaçu, Goiás, Grossi pointed out that the price reference created by the company is significant for advancing other rare earth exploration projects. Although Serra Verde's current supply volume is modest, its price reflects the production costs of an enterprise operating in a real market environment without Chinese government subsidies, thereby providing a clear benchmark for potential investors.
Many countries and investors seeking suppliers outside China often struggle to determine whether transaction prices are reasonable. The price reference established by Serra Verde outside China helps investors lock in partial production through off-take agreements before project operations begin, reducing negotiation difficulties. Grossi stated that the company has firsthand experience selling products in a market dominated by a single country, prompting it to change its pricing approach, which will also play a key role for other upcoming projects.
Rare earth carbonate is a product obtained after initial processing of mined raw materials, containing 17 chemical elements crucial to high-tech, energy transition, and defense industries. After overcoming financing challenges, Serra Verde is advancing the integration of the entire industrial chain from mining to end applications. Thanks to investments from the U.S. International Development Finance Corporation (DFC), this year's merger with USA Rare Earth, and off-take agreements, the company has secured the supply assurance, technical support, and predictable cash flow needed to achieve vertical integration "from mine to magnet."
Grossi also noted that Serra Verde is the first company to deliver rare earth products containing four magnetic elements via "transoceanic shipping." Global supply of rare earths from China, especially heavy rare earths, has traditionally been transported by truck from Myanmar and Vietnam, with no company previously using transoceanic shipping. The company has learned and implemented a new logistics model for this purpose. Grossi made these remarks on the day he participated in the 2026 International Seminar on Critical and Strategic Minerals, organized by the Brazilian Mining Association (Ibram).
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