en.Wedoany.com Reported - Motive, a physical operations AI platform, has launched AI Coach, a product that uses AI-generated personalized instructional videos to deliver safety feedback to drivers at scale. The tool offers both preset and customizable AI avatars, with the latter able to replicate a manager's facial features and voice to enhance driver acceptance.
Driver coaching has long faced scalability challenges. Rising insurance costs, increased scrutiny from the Driver and Vehicle Standards Agency, and ongoing Driver Certificate of Professional Competence requirements put pressure on fleet management. Safety managers typically oversee hundreds to thousands of drivers but spend less than a third of their time on personnel management. Even when coaching is completed, consistency and accuracy are difficult to guarantee, and the lack of timely, personalized feedback can lead to repeated unsafe behaviors.
Nyanya Joof, Regional Vice President for the UK market at Motive, stated that gaps in driver coaching expose organizations to the risk of preventable incidents, but coaching is only effective when it is accurate and trusted by drivers. AI Coach automatically sends personalized instructional videos through high-precision AI, significantly reducing managers' workload while improving safety and driver engagement. Adam Fox, Operations Manager at Beeline, noted that his team previously spent hours reviewing incidents and conducting one-on-one coaching long after the fact. With AI Coach, automated personalized coaching comes from a familiar face, helping the fleet provide feedback in ways previously thought impossible—always reliable and accurate, helping to keep drivers safe and reduce accident rates.
AI Coach automatically sends personalized AI-generated instructional videos weekly via the Motive Dashboard and Driver App. The videos include positive reinforcement to recognize good driver performance, as well as actionable feedback, supporting continuous improvement in safety and performance. Customers can use the tool for multiple functions: choose from several pre-generated avatars or record a custom avatar to deliver personalized video messages that improve engagement and retention; provide personalized feedback to drivers in a very short time, with automatic SMS and push notifications reminding drivers to watch the weekly feedback summary, reducing manual follow-ups; deliver high-quality, consistent coaching to individual drivers, driver groups, or the entire company without increasing headcount; and leverage Motive's AI to detect unsafe driving behaviors with up to 99% accuracy, providing reliable and actionable insights.
AI Coach can automatically select the safety incidents that have the greatest impact on a driver's score and are most severe, explaining to the driver what to improve and why it matters. The tool is embedded in the Motive Workforce Management platform, which digitizes and automates key workforce processes, consolidating managers, personnel, documents, and timesheets in one place, eliminating information silos and providing a complete view of the workforce. With this platform, teams can reduce manual tasks, integrate training, identify risks faster, simplify compliance, and manage driver qualifications. Future features will also include coaching on fuel, expenses, and other areas.
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