en.Wedoany.com Reported - Fall Creek CEO Marc De Beer stated that the company has acquired Italian nursery platform Berryplant and breeding company Berrytech, marking the blueberry breeding enterprise's expansion into the raspberry and blackberry sectors.
Both Berryplant and Berrytech are Italian companies with decades of experience in the commercial development and propagation of Rubus species. This acquisition allows Fall Creek to enter the broader berry market.
Berryplant is a family-owned company based in Baselga di Piné, Trentino, Italy, with over 30 years of experience in raspberry and blackberry propagation. Its commercially supplied raspberry varieties include Amalia, Clarita, Optima, Shani, and Eros, while blackberry varieties include the Loch series. Berryplant is also one of only four certified centers for raspberry and blackberry basic material in Europe. Its founders, Maddalena Grisenti and Ilario Ioriatti, were pioneers in launching private raspberry and blackberry breeding programs in Europe.
Founded in 2019, Berrytech manages the group's breeding program and intellectual property portfolio. To date, the company holds 10 plant breeders' rights for raspberry and blackberry varieties. In recent years, Berryplant and Berrytech have supplied plants and genetic material to global customers, expanding their international reach.
De Beer noted that as global demand for high-quality berries continues to grow, the future belongs to organizations with strong scientific capabilities, solid customer relationships, and a long-term commitment to innovation. During the initial transition period, Berrytech will continue to operate as an independent entity, while Berryplant's nursery operations and assets will be integrated into Fall Creek Italia to ensure continuity for employees and customers. The financial terms of the transaction were not disclosed.
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