en.Wedoany.com Reported - Meta has launched an artificial intelligence tool called Meta Business Agent, designed to help businesses provide support at every customer interaction moment, as if backed by an unlimited team. Businesses can set it up in minutes or integrate it with existing business infrastructure, thereby increasing output by 10 to 100 times while freeing up human resources to focus on core tasks.

This business agent can answer business-specific questions, recommend products based on catalogs, schedule appointments and screen potential customers, complete sales processes, and allow businesses to decide when to bring in team members for additional support. Meta stated that these agents have been extended to Instagram, where businesses can activate them. It is free to start using, and in the coming months, it will be offered through paid subscription services to meet the needs of businesses of different sizes.

Meta has also launched the Meta Business Agent Platform, providing businesses with the infrastructure needed to build, customize, and deploy business agents at scale. The platform can connect to hundreds of system suites, such as Shopify, Zendesk, and Shopee, enabling business agents to perform operations on behalf of businesses. It offers enterprise-level users controls, safeguards, and built-in measurement tools to define rules and deliver personalized experiences, all starting from the messaging apps customers use. In the future, users can find businesses by entering their names in the search bar or sharing phone numbers or business cards via chat, ensuring customers receive fast and helpful responses.

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