en.Wedoany.com Reported - China's EFORT Intelligent Equipment Co., Ltd. issued a price adjustment announcement on June 11, implementing price adjustments for its entire range of spray robots (GR series) and related options, software, and workstation solutions, with an overall increase of 5% to 8%, effective from July 1, 2026.
This is the second time EFORT has announced product price increases since 2026, with the first adjustment on January 29, when it raised prices by 5% to 12% for some industrial robot complete machines. Following the disclosure of the price increase notice, the company's stock price rose by over 9% at the opening on June 12.
EFORT stated in the announcement that the ongoing global supply chain tensions have led to significant increases in the costs of core components, raw materials, energy, and international logistics. Coupled with transportation and delivery uncertainties caused by geopolitical factors, the manufacturing costs of spray robots have continued to rise, and the cost pressure has exceeded what the company's internal optimization can absorb. This price adjustment is a necessary measure to cope with the continuously deteriorating cost environment. During the January price adjustment, sharp fluctuations and upward trends in non-ferrous metals such as copper and aluminum, as well as memory chips, were also major contributing factors.
EFORT faced significant operational pressure in 2025. The annual report shows that the company achieved operating revenue of 932 million yuan, a year-on-year decrease of 32.12%; the net profit attributable to shareholders of the listed company was a loss of 497 million yuan, with the year-on-year loss expanding by 216.3%. The gross sales margin plummeted from 17.20% in 2024 to 5.22%, a decline of nearly 12 percentage points; the gross margin of the robot complete machine business decreased by approximately 6.48 percentage points. Direct materials accounted for 66.26% of total costs, and price fluctuations of non-ferrous metals such as copper and aluminum, as well as core components like chips, significantly pushed up manufacturing costs. At the same time, the price war in the industrial robot industry has intensified, with "increased volume without increased revenue, and increased revenue without increased profit" becoming the norm. Product prices have continued to decline, creating a dual squeeze of rising costs and falling prices.
The effect of the January price adjustment was already reflected in the quarterly data. The first-quarter report shows that the company achieved operating revenue of 304 million yuan, a year-on-year increase of 20.55%; the net profit attributable to the parent company was a loss of 9.786 million yuan, narrowing significantly by 85.47% year-on-year; the gross sales margin jumped from 5.46% in the same period last year to 14.69%, an increase of over 9 percentage points. The second price adjustment for spray robot products in June is expected to further improve the gross margin of related businesses, helping the company gradually achieve positive non-recurring net profit.
Some market views suggest that the long-standing low-price competition in the industrial robot industry has severely squeezed corporate profit margins. EFORT's leading price increase this time is expected to promote a return to rationality in industry pricing, which is conducive to ensuring product quality, delivery stability, and continuous technological research and development.
Founded in 2007, EFORT Intelligent Equipment Co., Ltd. was listed on the STAR Market of the Shanghai Stock Exchange on July 15, 2020. It is a leading enterprise in the national robot industry chain and one of the first batch of national-level specialized and new "Little Giant" enterprises. The company's business covers robot core components, complete machines, and high-end system integration, providing solutions in areas such as spraying, welding, palletizing, handling, and loading/unloading. Its customers include industries such as automotive and automotive parts, electronics manufacturing, photovoltaics, lithium batteries, and metal products. According to MIR Ruigongye statistics, EFORT has ranked among the top ten domestic industrial robot sales for many consecutive years, ranking 7th in market sales in 2025. Since the second half of 2024, the company's strategy has been adjusted to focus on "robot intelligence" as a differentiated breakthrough point, with an emphasis on building a universal technology foundation for intelligent robots.
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