en.Wedoany.com Reported - AI-powered wardrobe app Whering has secured a new round of funding, led by eBay Ventures and Google AI Futures Fund. Since its launch in 2021, the company has amassed over 10 million users, aiming to shift clothing consumption from passive overconsumption to more conscious wardrobe choices.
Headquartered in London, Whering has a global team of 19. Founder and CEO Bianca Rangecroft stated that the platform not only captures data on users' purchasing behavior but also information on what people actually wear, how they style it, and how they feel in their clothes. The next step is to provide highly personalized services based on data at every touchpoint where users interact with their clothing, including purchasing, selling, and styling.
According to Whering, the next phase of development will focus on adding advanced AI features capable of generating tailored outfit recommendations based on variables such as mood, weather, and occasion. Planned updates also include enhanced image processing tools that can upgrade user-uploaded photos to retailer-quality standards; the ability for users to extract and upload items directly from their photo gallery; and the implementation of virtual try-on functionality. These enhancements aim to give users a clearer understanding of their wardrobe and help them make more informed decisions about what to wear and buy.
The funding round will be used to deepen Whering's circular fashion approach by integrating a broader range of resale options within the platform. The app aims to connect the processes of wearing, rewearing, and reselling clothing in a single digital environment, with the goal of encouraging more sustainable and mindful fashion consumption. David Benjamin of Google AI Futures Fund noted that Whering's vision of building an AI-driven digital wardrobe that balances personal style with planetary sustainability deeply resonates with the fund's philosophy.
Since its inception, Whering has focused on encouraging users to make smarter clothing choices. The company reports that 84% of users say they wear their own clothes more frequently after using the app, and nearly 70% have reduced their fast fashion purchases. Alexis Hoopes, Vice President and Global Head of Fashion at eBay, pointed out that eBay not only promotes recommerce but also empowers the infrastructure that makes fashion circular for longer, and with over 10 million users and a digital wardrobe, Whering has the potential to become a catalyst for industry change.
