UK's First Build-to-Rent Residential Scheme in Norwich Approved, to Deliver 432 Homes
2026-05-16 15:32
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en.Wedoany.com Reported - Norwich City Council has approved planning permission for the Queen's Road Build-to-Rent residential scheme designed by Broadway Malyan architects. The project, designed for Zive Capital, comprises 432 homes.

The residential scheme is located on a 2.3-hectare site that was formerly the headquarters of insurer Marsh, which moved out in 2022, with the original seven-storey office building demolished in 2024. The plans include five seven-storey main buildings and three rows of townhouses, along with 500 square metres of office and retail space. The project team stated that the scheme aims to meet the growing demand for high-quality rental housing in Norwich city centre.

Historic England stated that the residential scheme will bring a "positive impact" to the surrounding area, which is predominantly characterised by low-rise buildings, including the reintroduction of smaller-scale buildings on the southern side of the site through the project's townhouses. The heritage body also noted that the materials and design approach of these buildings will be more in keeping with the local townscape character compared to the previous office block.

Broadway Malyan Director Luke Walter said: "Victoria House represents a rare opportunity to transform a significant city centre site into a new community for Norwich." He added: "Our design focuses on reintegrating the site into the city through new landscaping and pedestrian routes, while providing high-quality homes and space for the creative and tech start-ups that are such an important part of Norwich, in a highly sustainable city centre location." The project team includes Bidwells for planning, GHD for engineering and landscape, BEC for MEP, and GIA for daylighting.

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