BASF Coatings Strengthens Position in Robot-Assisted Automotive Refinish
2026-06-05 11:28
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en.Wedoany.com Reported - BASF Coatings is strengthening its position in robot-assisted automotive refinish by integrating coating technology, digital color management, and application process expertise. The company works closely with automotive manufacturers and automation partners to shape the future of automated spray applications for vehicle repair sites.

As demand for automation in collision repair increases, BASF Coatings collaborates with robot suppliers, pilot customers, and industry partners, leveraging its process expertise and implementation guidance to support customers in robot-assisted repair environments. The company not only participates in testing and validation but is also committed to shaping future application standards, scalable process frameworks, and integrating robotics into actual repair site operations. BASF Coatings does not develop robot hardware itself; its differentiation lies in its deep understanding of coatings, application processes, and system integration in the automotive refinish sector.

Robotics is seen as a natural extension of BASF Coatings' end-to-end digital color workflow. Within the Refinity® ecosystem (a digital platform for managing repair site operations), digital color measurement, matching, mixing, and workflow management already support efficient and consistent refinish processes. Robotics adds a link to further connect digital process control with actual spray application.

Liu Chen, Global Head of Automotive Refinish Coatings at BASF Coatings, stated: "Robotics integrates digital color management with practical application in a connected process. The true differentiation lies not in the robot itself, but in how BASF integrates coatings, process flows, and application expertise to deliver consistent repair quality under real-world conditions at automotive repair sites. By combining these strengths, we are shaping scalable and reproducible application standards that will define the future of automotive refinish."

Early robot applications primarily focus on standardized spray processes, such as primer, basecoat, and clearcoat application on full vehicle parts, where repeatability, throughput, and material efficiency are key drivers. As the technology matures, this application is expected to expand to a wider range of specific processes, such as blend spraying or interior part spraying.

Roar Solberg, Vice President of Automotive Refinish Coatings Europe, Middle East, and Africa at BASF Coatings, said: "We see robotics as an important topic for the future development of automotive refinish and want to help our customers build confidence to lead this evolving industry trend. Our initiative is to provide direction, technical validation, and close collaboration, enabling customers to make well-informed decisions about future-oriented refinish processes."

By combining coating expertise with digital workflows and application technology knowledge, BASF Coatings aims to contribute to the development of more efficient, consistent, and future-oriented automotive refinish operations worldwide.

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