en.Wedoany.com Reported - Mitsubishi Motors has announced the largest price adjustment in the brand's history in Brazil, implementing price reductions across its entire lineup. The adjustment covers multiple models including the Mitsubishi Triton, Eclipse Cross, and Outlander PHEV, with maximum discounts of up to 55,000 reais, in addition to extra incentives for trade-ins.
This initiative primarily targets the Brazilian agricultural market, providing easier vehicle access for producers who rely on pickup trucks for field work and long-distance transport. The new commercial policy includes specific programs for rural areas, such as harvest-linked payment methods and barter transactions.
As Mitsubishi's flagship model for agricultural users, the new Triton sees its list price reduced by up to 31,000 reais. According to the manufacturer, the GLS and Tarmac versions start at 249,990 reais, while the Terra version starts at 344,990 reais. Combined with trade-in incentives, total savings can reach 59,790 reais. The pickup is powered by a 2.4-liter turbo diesel engine delivering 205 horsepower and 47.9 kgfm of torque, paired with a six-speed automatic transmission.
In addition to nationwide discounts, Mitsubishi is further strengthening its focus on the agricultural sector, offering options tailored to the actual payment habits of agricultural producers, including harvest-linked installment plans, barter transactions, special trade-in incentives, and additional benefits for brand customers through the Mit Fidelidade loyalty program. This strategy aims to help agricultural workers, ranchers, and agribusiness companies renew their fleets.
In Goiás state, Asuka Mitsubishi, part of the Belcar Group and one of the brand's main dealerships, is already serving producers interested in taking advantage of the new offers. The dealership has a professional team and a background in agricultural customer service, providing consultations on models, financing conditions, special programs for farmers, and vehicle appraisals.
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